3 Steps to Increase Efficiency in Your Small Business

3 Steps to Increase Efficiency in Your Small Business

As the cost of doing business rises, it’s more important than ever to ensure that your business is as efficient as possible. Efficiency is all about doing more with less, which is why it’s the key to boosting your profitability without raising your prices.

Let’s take a look at three ways you can increase efficiency in your small business to keep more of the money you make.

  1. Investing in digital tools

The first step to increasing efficiency in your small business is investing in digital tools.

Technology has come a long way in recent years, and there are now a number of software applications and online platforms that can help you streamline various aspects of your business.

For example, using an invoicing application can save you a considerable amount of time compared to creating and sending invoices yourself.

In some cases, digital tools can help you to fully automate tasks but even when this isn’t possible, they can still improve communication and lead to more efficient processes.

Furthermore, the right digital tools will create greater transparency in your business, which is another key element of efficiency.

When everyone has access to the same information and knows what needs to be done, it’s much easier to avoid duplication of effort and get tasks completed quickly.

Here are a few digital tools that can help you increase efficiency:

  • Project management software – project management software can help you keep track of deadlines, assigned tasks, and progress reports. This is an essential tool for any business that wants to increase efficiency.
  • Communication platforms – a good communication platform will help you to communicate with employees, customers, and suppliers quickly and easily. Slack is a popular option for businesses of all sizes.
  • CRM software – customer relationship management (CRM) software can help you to track customer interactions and data. This is valuable information that can be used to improve your marketing and sales efforts, as well as your customer service.

2. Motivating team members

It’s important to remember that no matter how good your digital tools are, they won’t make much difference if your team members are not motivated to use them. This is why it’s crucial to create a working environment that encourages and rewards efficiency.

There are a number of ways you can do this, but one of the most effective is to make sure that everyone understands how their role contributes to the success of the business.

When team members feel like they are part of something larger, they are more likely to be motivated to do their best work.

In addition, it’s important to set clear goals and expectations for employees. When people know what is expected of them, they are more likely to meet or exceed those expectations. Finally, be sure to give employees the autonomy they need to do their jobs efficiently.

Micromanaging will only lead to frustration, damaged morale and decreased productivity.

3. Highly targeted marketing

The third step to increasing efficiency in your small business is to invest in highly targeted marketing. Marketing that is not targeted is a waste of time and money, and it can actually end up doing more harm than good.

What does it mean to “target” your marketing?

It means creating ads and content that are specifically designed for your ideal customer. To do this, you need to have a good understanding of who your target market is and what they are looking for.

It’s also about using the right channels. A billboard, for example, is seen by anyone who drives by whereas pay-per-click ads can be specifically targeted to people who are searching for the products or services you offer. This allows you to get more out of your marketing budget and ensures that your marketing efforts are as efficient as possible.

Final thoughts
The bottom line is that increasing efficiency in your small business is crucial if you want to succeed. By streamlining processes, investing in the right digital tools, and motivating your team members, you can create a more efficient business that will be better positioned to compete in today’s marketplace.

Book a free call with us by visiting our website here.

How an Outsourced CFO Can Boost Profitability for Your Small Business

How an Outsourced CFO Can Boost Profitability for Your Small Business

After a period of growth, you may be wondering whether or not it’s time to hire a CFO for your small business. On the one hand, CFOs offer top level financial advice and expertise that can take your business to the next level, but on the other, they are expensive and you may not be ready to commit to an in-house hire.

What is an Outsourced CFO?
An outsourced CFO works part-time with you, and usually remotely. This means that you have access to expert financial guidance as and when you need it, without the commitment or cost of an in-house hire. For many small businesses, this is a convenient and affordable option that can really take them to the next level and transform their profit margins.

Let’s take a look at how an outsourced CFO can drive up your profits and transform your business.

Labour Cost Management
As your business grows, you will need to take on more team members and the cost of this can be very difficult to manage. Timing is crucial. If you hire new staff too early, you put your cash flow in jeopardy. However, if you hire too late you will antagonise your existing staff by overworking them and compromise the quality of service your customers receive, too. A virtual CFO can optimise your hiring process by helping you to understand when it makes financial sense to hire and when to hold back.

Debt Management
Whether you currently have debt or it’s part of your growth strategy, an outsourced CFO will prove instrumental in helping you to manage your credit well.

A significant amount of debt can really eat into your profits. An outsourced CFO will create a debt reduction plan to get you back on track and maximise your margins.

Meanwhile, if you anticipate going into debt prior to a period of growth, your CFO can devise a strategy to mitigate the risks and optimise your liabilities to help you achieve your goals.

Budget Tracking
Many business owners create a budget, only to get side-tracked and forget all about it. An outsourced CFO can not only help you to craft a realistic business budget that supports your goals, but analyse your actual reports in order to track how well you are sticking to it. This data can then inform future planning, help you make well-timed investments and allow you to create more accurate financial forecasts.

Cost Control
In order to maximise your profits, you need to keep your costs as low as possible without compromising your business. An outsourced CFO can help you to implement efficient cost control by identifying costs that you can reduce and carefully tracking your variable expenses. This gives a significant boost to your bottom line as well as improving your cash flow.

Planning for Growth
A lot changes as your business grows. If you fail to prepare properly, you might find yourself face-to-face with a financial disaster. The financial acumen of an outsourced CFO is invaluable when you are preparing for growth. Their vast experience allows them to offer expert, impartial advice, act as a well-informed sounding board and help you avoid financial pitfalls.

If your business needs financial guidance but you’re not yet ready to hire an in-house CFO then outsourcing is a fantastic solution. This gives you access to top-level financial advice that will steer your business towards success without breaking the bank, thus maximising your profit margins.

Book a free call with us by visiting our website here.

How to Improve Your Business with Automation

How to Improve Your Business with Automation

We may not yet be living in a world of flying cars and teleportation, but artificial intelligence is transforming the way that we do business. Automating tasks and systems not only produces more accurate results, but also allows you to maximise your resources and create a more efficient enterprise. Let’s take a look at how automation can help you build a better business.

What is Business Automation?

Simply put, business automation means using technology to automate tasks in your business, so that an app or software program does it, rather than a human. It allows you to put sections of your business on autopilot to ensure that no tasks get delayed or neglected.

The Advantages of Automation

There are many ways in which automation can benefit your business. For one thing, it frees up your team’s time, allowing them to focus on the most important tasks. Time is a limited resource and automation can help you to invest it more wisely.

Automation also helps your team members stay more engaged, too. Tedious tasks result in boredom and even a decline in morale. Automating menial tasks allows your team to focus on more stimulating work that does more to move the needle for your business.

In addition, automation eliminates human error, which saves you both time and money. By allowing you to do more with less, it is also hugely beneficial when it comes to scaling up. Finally, a more efficient business also means that as a business owner you will be able to step back with greater ease and enjoy a better work-life balance.

Tasks to Automate

Any business can benefit from the power of automation – it’s not just for tech companies and industry giants. Some of the most popular tasks to automate include:


Staying on top of your invoicing is difficult, but you need to send invoices out on time and keep a close eye on who has and hasn’t paid in order to maintain a healthy cash flow. Accounting software can send your invoices and payment reminders automatically for you so that you don’t have to waste time chasing up clients. It can also enable easy online payments for your clients, and calculate late fees for you.

Expense Tracking

Again, cloud accounting software makes it quick and easy to keep track of your spending so that you don’t miss out on any deductions or miscalculate your margins. You can connect your chosen software program to your business bank accounts and upload receipts on-the-go by snapping a quick photo on your smartphone.

Customer Service

You can automate a big chunk of your customer service but using chatbots rather than human customer service reps to answer customers’ questions. This saves a lot of time for your customer service employees and allows them dedicate more time to complex issues rather than repeatedly answering the same ten FAQs.

Social Media

These days, businesses need a social media presence just to seem legitimate. However, when used correctly social media is a powerful and low-cost way of generating brand awareness and attracting new leads. The downside? It’s very time-consuming.

Thankfully, you can use automation to schedule your social media posts months in advance, which allows you to create content in bulk. This means that your social media manager doesn’t have to worry about logging in and posting manually every day, and can instead concentrate on strategy and growth.

Lead Generation

Automation can greatly speed up and simplify the process of lead generation.

You can use chatbot software to gather contact information for new visitors to your website and then automate nurturing email sequences to move them along the customer journey.

You can also use a lead management platform to keep a track of all your leads and where they currently are on their customer journey so that they receive the right content at the right time.

Project Management

There is an array of great project management tools out there, such as Asana, Trello and Basecamp, and they feature many automation capabilities. These platforms can track deadlines and deliverables for you, schedule reminders and forward necessary information. This makes project management simpler, easier and more efficient, allowing the team members involved to focus on producing excellent work.


Automation has the power to save time, reduce costs and increase productivity. There are many different ways you can automate your business processes, from automating customer service with chatbots to using lead management software for marketing purposes. With so much promise at stake, it’s worth exploring automation options in more detail so that you can create a more efficient, productive and profitable business.

If you need help improving your business with automation, consider working with us. Book a free consultation here.