How an Outsourced CFO Can Boost Profitability for Your Small Business

How an Outsourced CFO Can Boost Profitability for Your Small Business

After a period of growth, you may be wondering whether or not it’s time to hire a CFO for your small business. On the one hand, CFOs offer top level financial advice and expertise that can take your business to the next level, but on the other, they are expensive and you may not be ready to commit to an in-house hire.

What is an Outsourced CFO?
An outsourced CFO works part-time with you, and usually remotely. This means that you have access to expert financial guidance as and when you need it, without the commitment or cost of an in-house hire. For many small businesses, this is a convenient and affordable option that can really take them to the next level and transform their profit margins.

Let’s take a look at how an outsourced CFO can drive up your profits and transform your business.

Labour Cost Management
As your business grows, you will need to take on more team members and the cost of this can be very difficult to manage. Timing is crucial. If you hire new staff too early, you put your cash flow in jeopardy. However, if you hire too late you will antagonise your existing staff by overworking them and compromise the quality of service your customers receive, too. A virtual CFO can optimise your hiring process by helping you to understand when it makes financial sense to hire and when to hold back.

Debt Management
Whether you currently have debt or it’s part of your growth strategy, an outsourced CFO will prove instrumental in helping you to manage your credit well.

A significant amount of debt can really eat into your profits. An outsourced CFO will create a debt reduction plan to get you back on track and maximise your margins.

Meanwhile, if you anticipate going into debt prior to a period of growth, your CFO can devise a strategy to mitigate the risks and optimise your liabilities to help you achieve your goals.

Budget Tracking
Many business owners create a budget, only to get side-tracked and forget all about it. An outsourced CFO can not only help you to craft a realistic business budget that supports your goals, but analyse your actual reports in order to track how well you are sticking to it. This data can then inform future planning, help you make well-timed investments and allow you to create more accurate financial forecasts.

Cost Control
In order to maximise your profits, you need to keep your costs as low as possible without compromising your business. An outsourced CFO can help you to implement efficient cost control by identifying costs that you can reduce and carefully tracking your variable expenses. This gives a significant boost to your bottom line as well as improving your cash flow.

Planning for Growth
A lot changes as your business grows. If you fail to prepare properly, you might find yourself face-to-face with a financial disaster. The financial acumen of an outsourced CFO is invaluable when you are preparing for growth. Their vast experience allows them to offer expert, impartial advice, act as a well-informed sounding board and help you avoid financial pitfalls.

If your business needs financial guidance but you’re not yet ready to hire an in-house CFO then outsourcing is a fantastic solution. This gives you access to top-level financial advice that will steer your business towards success without breaking the bank, thus maximising your profit margins.

Book a free call with us by visiting our website here.

4 Basic Bookkeeping Tips to Save Time and Money for Your Business

4 Basic Bookkeeping Tips to Save Time and Money for Your Business

As a small business owner, the likelihood is that bookkeeping isn’t your favourite task. It is, however, extremely important in order to establish a profitable and financially healthy business that will be around for years to come. Compiling accurate financial data allows you to make informed decisions about the future of your business, whether that’s scaling up, cutting costs or identifying potential problems before they do any real damage.

Bookkeeping may feel like a headache sometimes, but we’ve got five simple tips to make it easier and help you to stay on top of your financial information.

  1. Update Your Books Regularly

Do you look forward to balancing your books every week? Probably not. But it’s important to get into the habit of regularly updating your records. The little-and-often approach certainly beats dedicating your entire weekend to bookkeeping because you procrastinated for too long.

Furthermore, mistakes and problems compound over time; a small mistake in July could turn into a huge headache if you don’t notice it until December. Staying on top of your records allows you to solve problems quickly and efficiently, rather than trying to untangle a big web of errors.

Set aside a regular time slot each week for bookkeeping. If you know you’re likely to put it off, push it to the top of your to-do list and get it done first thing in the morning. Use this time to send invoices, look at your cash flow and track your costs. It’s much easier and more manageable this way.

  1. Separate Your Personal and Business Bank Accounts

It’s always smart to separate personal and business affairs, and your bank account is no exception. If you use the same bank account for personal and business transactions, it becomes incredibly difficult to separate the two and this may lead to expensive mistakes on your tax return.

Furthermore, mixing your personal and business finances can make it difficult to keep track of your spending and calculate your profits accurately. It also appears unprofessional to credit lenders and potential investors, and thus may impede your growth.

The best way to keep your personal and business finances separate is to open a business bank account to keep your financial records as transparent as possible. This will save you from having to spend hours trying to remember whether a transaction was personal or business-related and thus greatly simplify your bookkeeping.

  1. Stay Organised
    In addition to keeping accurate records, it’s important to stay organised so that you can locate your files quickly and easily when necessary. This will save you a huge amount of time when reviewing your records and help you to avoid mistakes and lost data. If you keep your records electronically, use cloud based software or make sure that you perform regular backups to avoid losing documents.
  2. Ask for Help
    Business is not a DIY affair and if you’re struggling with your bookkeeping, it pays to ask for help sooner rather than later. For example, it can be difficult to know which categories to file certain costs under and what does and doesn’t count as a business cost. When doing your own bookkeeping, you’re also likely to make errors which lead to a lot of wasted time and even mistakes on your tax return. Needless to say, this is very bad news for your business as you could face penalties.

Outsourcing to a professional bookkeeper is the best way to save time and money for your business. It will not only ensure that your records are accurate, but also allow you to put your time to better use and focus on growing your business.
Bookkeeping is an important part of being a business owner, so don’t neglect your books or you’ll certainly pay for it later. Furthermore, it’s in your best interests to pay close attention to your books since this data empowers you to make smart financial decisions which will help your business to grow and thrive. If bookkeeping is causing you stress and anxiety, following the above advice will help you to simplify the process and get back to doing what you do best.

Book a free call with us by visiting our website here.

How Your Bookkeeper Can Make You Money

How Your Bookkeeper Can Make You Money

Bookkeeping: you might think of it as just another expense, or at best, a way to keep track of where your money’s going. But what if we told you that good bookkeeping isn’t just about spending money wisely, but actually making more of it? Intrigued? Stick with us, and we’ll show you how keeping your books in order can actually put more cash in your pocket.

Your sales and services

First off, let’s think about your sales and services. With solid bookkeeping, you can easily see which parts of your business are really bringing in the revenue, and which are distracting you. It’s like having a map that shows you where the treasure is buried. You might discover that a particular product or service you offer is a gold mine you’ve been overlooking, or maybe you’ll find out that it’s time to say goodbye to something that’s not really paying off. This insight alone can help you focus on what works and boost your income.


How about spending money? It’s not just about cutting costs; it’s about spending smart. Think of bookkeeping as your financial GPS. It helps you navigate where your money should go to make your business grow. Maybe you’re spending too much on something that isn’t really helping your business, or perhaps there’s an area you should invest more in. Good bookkeeping shines a light on these decisions, so you can spend your money where it counts and see your profits grow.

Decision making

Here’s where things get really exciting. Your books are like a crystal ball, giving you a clear view of your business’s past and present. This insight is priceless when it comes to making decisions about the future. Should you buy that new piece of equipment? Launch a new product line? Your bookkeeping holds the answers, and your bookkeeper knows how to interpret the data,

helping you make choices that can lead to more sales and bigger profits. It’s not just about avoiding bad decisions; it’s about confidently making great ones.

How we help

Bookkeeping doesn’t need to be a chore. Professional bookkeeping services can help your business grow.

Whether you’re just starting out or looking to take your business to the next level, we’re here to help you make sense of the numbers and find those hidden opportunities to increase your income.

Build on your hard work with bookkeeping that makes you more profitable.

Book a free call with us by visiting our website here.

5 Easy Tips for Managing Expenses as a Small Business Owner

5 Easy Tips for Managing Expenses as a Small Business Owner

As a small business owner, it’s crucial that you manage your expenses well. In fact, Fundera found that 20% of all small businesses fail within the first year, so it’s vital that you develop good money management habits right from the very beginning. Small businesses tend to have smaller profit margins, so it’s essential to keep careful control of your costs. Here are five easy tips on how to better manage your expenses so that you can maximise your margins.

  1. Start Immediately

The majority of businesses incur costs before they officially launch. It’s important to keep a careful track of your expenses before you even open your doors, be they virtual or physical. Even the smallest costs can really add up over time! No business owner wants to pay more tax than strictly necessary, so set yourself in good stead by carefully recording your expenses right from day one.

  1. Open a Separate Business Bank Account

Opening a separate business bank account makes it infinitely easier to keep track of your spending because it avoids the risk of confusing business and personal transactions. You cannot claim personal expenses as business costs, and such a mistake on your tax return could result in a significant penalty. Furthermore, having a separate business account ensures that you won’t overlook any transactions and end up paying more tax than you should.

  1. Use Accounting Software

Online accounting software makes it easier to manage your spending. Many programs allow you to upload pictures of your receipts and invoices and then organise them accordingly. This will save you a lot of time and prevent you having to manage a mammoth backlog of records all at once.

Furthermore, accounting software will provide you with a clear picture of your spending and even allow you to understand which costs generate the most significant return on investment. This is actionable data that will allow you to cut costs where necessary and focus more on profit-generating activities.

  1. Create a Clear Budget

Creating a realistic business budget that you can actually stick to is an important step in managing your expenditure. You will then be able to monitor your performance against this budget and adjust it when necessary.

In order to create a realistic business budget, you must first calculate your income, then determine your costs and work out your profit from these figures. This will tell you how much you can afford to spend and allow you to set a cap on your expenditure. Be sure to review and update your business budget regularly; an outdated budget is of no use to anyone.

  1. Take the ‘Little and Often’ Approach

Let’s be honest: as a small business owner, bookkeeping is unlikely to be your favourite task. Treat it like a household chore and take the ‘little and often’ approach. Spend a little time each day or week to record your expenses and measure them against your business budget. This will give you an accurate idea of what you’re spending right now and allow you to fix any potential problems before they spiral out of control.


Conscientiousness is the key to prudent expense management as a small business owner. By being proactive about bookkeeping from the very beginning of your business, you will find it much easier to manage your spending. A clear understanding of where your money is going is crucial if you want to cut costs. Furthermore, by creating a realistic business budget, you effectively devise a roadmap for spending that will make it far easier to make smart decisions when it comes to expenses.

Book a free call with us by visiting our website here.

5 KPIs Small Business Owners Should Be Tracking

5 KPIs Small Business Owners Should Be Tracking

As a small business owner, you have the power to decide what your priorities are. However, regardless of your goals for the company, there are certain KPIs that should be tracked in order to ensure success. These five KPIs will help give you an idea of how well your company is doing financially and if it’s on track to meet its goals. 

What Are KPIs? 

KPIs are key performance indicators. This is a way for companies to measure the health of their business by evaluating certain factors, such as increased sales or a decrease in spending. 

You can’t track every single possible KPI under the sun – it’s impossible. However, there are some universal KPIs that you need to keep an eye on regardless of your niche and business model. 

The following seven KPIs should be used by small businesses to track success. If you’re looking into specific areas that your company could improve upon, these metrics can  help you determine what to focus on. 

Net Profit 

Net profit is the amount of money your business makes after factoring out expenses and other costs. As a small business owner, you need to know whether or not your company is turning a healthy profit on its operations. 

It’s important to understand the difference between revenue and profit. Let’s say your business turned over $100,000 last year. If you spent $40,000 then your net profit is $60,000. 

However, if you turned over $120,000 but spent $80,000, you still keep $40,000 as profit. More revenue does not always equate to more profit, so it’s important to keep an eye on this figure. 

Net Profit Margin 

Net profit margin is the percentage of net profits your company makes. This number represents how efficient you are with your finances and whether or not you’re making a healthy amount on each sale. If this figure  drops, it could be an indicator that there’s an issue in terms of spending or that revenue increases need to be made. 

Let’s go back to the example above. 

Again, let’s say that you made $100,000 in revenue and spent $40,000. Your net profit is $60,000, giving you a profit margin of 60%. 

Now let’s imagine you made $120,000 in revenue and spent $60,000. Your net profit is still $60,000 but your profit margin has decreased to 50%. 

Your net profit margin is a great indicator of how well you’re spending and making money. It can also inform decision making around pricing and marketing. 

Quick Ratio 

The quick ratio is a number that represents how efficient your company’s liquidity is. It tells you whether or not your business can meet its short-term financial obligations with the assets it currently has on hand. 

In this sense, “quick” refers to liquid – i.e., money in checking accounts and easily convertible investments like stocks and bonds. 

The Quick Ratio is calculated like this: 

(Cash + Marketable Securities + Accounts Receivable) ÷ Current Liabilities = Quick Ratio 

A Quick Ratio of 1 or greater is good news for your business because  it means you have enough assets available to cover your expenses and keep your company afloat. A number lower than 1 suggests  that your business is struggling to meet its obligations and may need to borrow money or liquidate some assets. 

Cash-to-Debt Ratio 

The cash-to-debt ratio tells you how much liquidity a company has relative to its liabilities. It’s another great indicator of whether or not your business can pay off any debts it might  have. 

To calculate your cash-to-debt ratio, divide the company’s cash by its current liabilities: 

Cash from Operations/Total Debt 

This is how long  it would take for your business to pay off its current liabilities if it used all of its cash in hand. 

You should use your cash-to-debt ratio to  help you figure out how much short-term and long-term debt your business can handle. 

Cost of Customer Acquisition 

As a small business owner, attracting new customers is no doubt one of your primary goals, but how much do you need to spend in order to do so? 

The cost of customer acquisition is the amount you spend, on average, to get a new customer. You should use this metric to inform your sales process and marketing strategies because it can give you an idea of how much money  you need in order to compensate for all costs associated with bringing customers on board. 


The KPIs small business owners should be tracking to ensure financial success are: net profit, net profit margin, the quick ratio, cash-to-debt ratio, and cost of customer acquisition. These numbers can help you make more informed decisions about your business and to ensure that it’s financially stable. 

Book a free call with us by visiting our website here.